White Gold: Snow brings tourism to Onto.

Kali Katerberg/Daily Mining Gazette A snowy Lake Superior scene in the Porcupine Mountains Wilderness State Park, the crown jewel of winter tourism in Ontonagon County.

SILVER CITY — With the Porcupine Mountains, Lake Superior and an abundance of snow, Ontonagon is a hotspot for winter tourists.

The heavy snowfall this season is exactly what snowmobilers and skiers come for.

“Occasionally people look at the snowfall amounts and decide not to come, but for the most part people come out for the snow,” said Bob Wild, interpreter at the Wilderness visitors center.

“We’ve got a lot of snow on the ground in the part right now, especially in the interior (of the parks),” Wild said.

The amount of snow so far this year is up according to Julie Chascsa from AmericInn Lodge & Suites in Silver City. With a thick blanket of snow comes an uptick in tourists visiting to the area and spending money in local businesses.

“Compared to last year, we are a little up. Looking at future reservations, we’re definitely up,” Chascsa said.

The past week came with a slight lull, as kids went back to school, but the reservations are still coming in.

Many tourists are repeat visitors to the area, often from Wisconsin and Minnesota, pursuing the fresh powder.

“People follow the snow,” Chascsa explained.

“It’s been a godsend…for all the businesses in the area,” she said.