Under new management

Kali Katerberg/Daily Mining Gazette Bruno’s Motors Inc., now renamed Keweenaw Buick GMC, plans on expanding.

HANCOCK — Bruno’s Motors Inc. was purchased by Keweenaw Chevrolet of Houghton changing the ownership of a local fixture.

“Effective as of today, we’re officially Keweenaw Buick GMC,” said Keweenaw Chevrolet General Manager Brandon Schlief. “We kept all the same great employees and (are) just looking to expand.”

Expansions include more vehicles and employees in service and sales Schlief explained. No changes are planned for the building itself.

“We’re going to keep it small but we’re going to grow it and amp it up,” said Schlief. “There’s just different people who want a Buick and a GMC vs. a Chevy and because of that, I think it’s a really good fit for us.”

Keweenaw Buick GMC will operate separate from Keweenaw Chevrolet, selling Buicks, GMCs and used cars.

The change comes after over fifty years of ownership by the Lucchesi family who decided to sell the business.

“Bruno’s were looking to get out and contacted GM,” said Schlief. “GM contacted us and we took a look at it and decided it’d be a good fit for us.”

The newly renamed Keweenaw Buick GMC is looking to start hiring additional staff right away.  

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