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Word of the Day — July 4, 2012

July 5, 2012 - Scott Viau
Paradigm — para-DIME — a typical pattern or pattern of something, a model

Example: "In an article on Hollywood's latest device for selling a movie, Brooks Barnes say that 'the art lies in allowing movie buffs to feel as if they are discovering the film, but in truth Hollywood's new promotional paradigm involves a digital hard sell in which little is left to chance.'"

 
 

 

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