Hard work, marketing, teamwork in store for dowtown this summer
Michael H. Babcock/Daily Mining Gazette
The signs for the city of Houghton stand tall on the west end of downtown as a car drives down the ramp toward the Portage Lake Lift Bridge. This summer, the ramp will be shut down to traffic, but local businesses will be working hard on promotions. The city of Houghton has budgeted money to help the area promote itself in hopes of staying alive and active throughout the construction.
HOUGHTON — While the construction woes will be felt this summer by downtown businesses, the city of Houghton will be doing everything in its power to make the effects as painless as possible. To keep the downtown successful, it will take a plethora of things going well, but according to City Manager Scott MacInnes, the city has the necessary tools. The city has a $10,000 budget for marketing, so they’ve formed a promotions and special events committee, and have several ideas and events that the downtown area will have the opportunity to take advantage of. “This is a great chance for us to work together and let people know that, ‘Hey, we’re downtown,’” MacInnes told the downtown business association during their April 7 meeting. The city is open to any ideas people can think of to help promote the area, including special events right on Shelden Avenue this summer.
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