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Splash into Summer

Keweenaw Motor Sports of Houghton kicks off Customer Appreciation Days Friday

June 18, 2008
The Daily Mining Gazette
HOUGHTON — Keweenaw Motor Sports wants to know: Are you ready for summer?

The Houghton business is kicking off the fun-in-the-sun season with Customer Appreciation Days this Friday and Saturday. Stop in and check out how they can help make your summer recreation experience a splash.

“We’re going to have blow-out deals and special sales on showroom items,” General Manager Marty Plummer said. “Saturday is the first day of summer so we thought we’d have a summer celebration kick off.”

Customer Appreciation Days will be held during regular business hours and feature a live remote broadcast, hot dogs, refreshments, and more.

Keweenaw Motor Sports, located off M-26 behind Keweenaw Automotive, is your go-to store for all summer recreation activities. Whether it’s adventures on land or on water, the business carries all the toys for the power sports enthusiast: Sea-Doo Personal Water Crafts, Sea-Doo Sport Boats and Can-am ATVs.

Plummer said they also carry the Honda ATV line-up, Kingfisher and Jetcraft premium aluminum fishing boats, Hewitt Roll-a-Docks and ShoreStation boatlifts.

“We have all the equipment you’ll need to maintain, utilize and store your summer toys,” Plummer said.

Keweenaw Motor Sports is known for its large selection of fishing boats. Kingfisher is the ultimate aluminum coastal sportsfishing boat, designed for maximum fishing versatility and safety.

“We’re the only distributor of this boat east of the Colorado Rockies,” Plummer said. “We’ve had customers from as far away as New Jersey and Minnesota coming in and purchasing these boats.”

Jetcraft fishing boats aren’t your typical aluminum boat either.

“They’re heavy gauge premium aluminum fishing boats,” Plummer said.

Keweenaw Motor Sports prides itself in carrying only premium line products. ShoreStation aluminum boat hoists are arguably the best in the market.

“We’ve got sizes anywhere from a personal watercraft lift up through a 16,000-pound hoist,” Plummer said.

Hewitt dock and lift products are the industry’s finest. They’re recognized by watercraft owners for their longstanding quality, durability and design.

“Hewitt Roll-a-Dock is the oldest name in the industry,” Plummer added.

In the showroom, customers will find a variety of clothing lines, such as Fox and Klim. Sizes range from infant to adult.

“We’ve recently brought in a line of Fox purses and we have Fox backpacks for kids,” Plummer added. “We’ve also got some summer and fall fashions arriving.”

Keweenaw Motor Sports has been in business for more than a decade. In November, the business moved from its location in Calumet to 1550 Brickyard Lane in Houghton.

Plummer said over the years, they’ve developed a loyal customer base which is why they wanted to thank them with a summer kick-off celebration.

“It’s our way of saying thank you,” Plummer said. “We’ve got some pretty darn loyal customers so it’s nice to have everybody stop in here and get ready for summer.”

Plummer said their knowledgeable sales, parts and service staff have helped Keweenaw Motor Sports maintain a reputation as one of the area’s premier power sports dealers.

“Our service department is the reason we’re here,” he said. “It’s one of our best known features.”

Keweenaw Motor Sports is located at 1550 Brickyard Lane in Houghton. Business hours are 9 a.m. to 6 p.m. Monday through Friday and 9 a.m. to 3 p.m. Saturday. Call 483-4841 or visit

Editor’s note: This feature is part of a paid advertising package purchased by Keweenaw Motor Sports of Houghton. Businesses interested in being featured on the Business page may call Yvonne Robillard at 483-2220.


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