Sign In | Create an Account | Welcome, . My Account | Logout | Subscribe | Submit News | Trail Report | Today in Print | Frontpage | Services | Home RSS

SureSmile: The future of orthodontic care

July 16, 2008
The Daily Mining Gazette

EAGLE RIVER, Wis. - One of the biggest concerns for patients when it comes to braces is the length of treatment.

Not anymore.

Schmidt Orthodontics, based in Rhinelander, Wis., is introducing a revolutionary orthodontic treatment process called SureSmile that makes straightening teeth with braces much faster and easier compared to conventional orthodontic treatment. This revolutionary new system, developed by OraMetrix, Inc., reduces the treatment time and number of office visits for patients needing braces.

"It's the latest advance in orthodontics today. It's only been around for about four years," said Dr. Darrell Schmidt. "We were the third practice in the state of Wisconsin to implement it."

SureSmile, Schmidt said, cuts an average of 40 percent off the treatment time. His shortest case was completed in eight and a half months.

"I felt it was the very best quality of care for my patients with the added bonus being the shortest treatment time available," he said.

SureSmile is a state-of-the-art computerized treatment, planning and appliance customization system that gives the orthodontist a detailed 3-dimensional computer model of the patient's teeth that can precisely plot individual tooth movement through the entire course of treatment. Using high-tech wires, customized through a robotic process, Schmidt can move each tooth to the target position more directly and in less time than with conventional methods. As a result, patients experience fewer wire changes, adjustments and in office maintenance visits, while still achieving superior results.

"This computer software can track our virtual image," Schmidt said. "I can move teeth at one-tenth of a millimeter in one degree. It's that precise. So, the quality difference is there and it's measurable."

Schmidt said quality and patient care has always been number one for him.

"I've always been on top of my game in terms of technology and innovation," he said.

On average, SureSmile patients will undergo two to three wire changes. When the wire is in place, it already has the finishing details programmed into it.

"It's very amazing material. You could bend it or run it over and when it hits your 98.6 body temperature, it'll spring back into shape," he said.

Patients undergoing conventional orthodontic treatment can expect to make an average of 24 visits through the duration of their treatment process. SureSmile patients will make an average of 12 visits, Schmidt said.

"SureSmile technology is a perfect option for busy teens and adults who do not have time for frequent office visits or lengthy procedures. With this system, my patients can now obtain the smiles they desire with less overall discomfort and shorter treatment than before," he said. "We're finding people are coming from quite a distance and you can imagine if you can cut down the visits, you're saving on gas and time."

SureSmile patients are less likely to experience white spots or decay once the braces are removed, Schmidt added.

Adults have even found SureSmile a favorable treatment option because the treatment time is much less compared to conventional methods.

The average cost of SureSmile per patient runs approximately $695, Schmidt said and traditional treatment options are available.

"We believe in choices for our patients," he said.

Schmidt Orthodontics has additional offices in Eagle River and Woodruff. The Rhinelander office is located at 550 E. Timber Drive. Call 715-365-1777. The Woodruff office is located at 1102 3rd Ave. Call 715-356-7774. The Eagle River office is located at 117 S. Main St. Call 715-479-6325. For more information, visit or

Editor's note: This feature is part of a paid advertising package purchased by Schmidt Orthodontics of Rhinelander, Wis. Businesses interested in being featured on the Business page may call Yvonne Robillard at 483-2220.



I am looking for:
News, Blogs & Events Web