HOUGHTON - Rhythm owners Todd Brookhouse, Joe Schwenk and Adam Yeoman had one goal in mind when they opened their downtown Houghton business: to provide a unique place for locals to shop.
So far, they've held up their end of the bargain.
"We never reorder the same product," Joe said. "We try to keep everyone in a small town from wearing the same stuff."
Rhythm, located at 418 Shelden Ave., is the area's extreme sporting goods outlet, carrying skateboards, snowboards and BMX bikes, including a full line of related accessories. The store also carries a full line of men's, women's and children's clothing styles, shoes, watches and sunglasses.
"We're doing really well with the jeans and the Nixon watches," Joe said, adding they recently picked up three new lines. "We just added Volcom, Dragon sunglasses and DC."
The upper level of Rhythm features the men's department. In the women's department, on the lower level, Todd said they carry just about anything girls need in the summer.
"Suits, sandals, sun dresses, sunglasses ..." he said, noting that business has been better than expected. "We're super stoked that the community is behind us for what we're trying to do."
Customers will have no trouble trying on the latest styles, as Rhythm has spacious changing rooms. The stalls are made of antique doors and fixtures original to the building.
"We used as much of the old building as we could," Joe said.
Rhythm is unlike any other shop in the area. The showroom offers an industrial feel with its tall ceilings, steel light fixtures and display cases. Flat screen T.V.s feature extreme sports enthusiasts performing acrobatic stunts while music spills from the speakers.
"We keep a positive atmosphere in here," Joe said. "Sometimes we play loud music. So don't be afraid. We're some of the nicest guys you'll meet."
Underneath the ink and piercings, Todd, Adam and Joe are genuinely approachable guys who without a doubt, love what they do for a living.
"It's fun. This isn't a bad life at all," Joe said.
Local kids have taken a liking to the guys at Rhythm.
Schwenk, who was instrumental in the rebuilding of the skatepark at the Dee Stadium, said he had a following once they opened the downtown business.
"A lot of the kids hang around here. They're kids that have skated with us, gone snowboarding with us, and biked with us," he said. "We've even developed friendships with their parents."
In the next couple weeks, Rhythm will be bringing out a complete line of back-to-school inventory.
"We're going to have all new shoes, shirts, hoodies ... everything basically," Brookhouse said.
Next up, winter gear.
In February, the guys attended the SIA SnowSports Trade Show in Las Vegas to order their inventory for the upcoming snow season. The SIA is the largest snow sports industry trade show and networking environment, Joe said.
"We go to Las Vegas every year to get our retail," he said, adding they spend a few days looking at products, trying things on and pre-buying all inventory for the upcoming season. "It's a lot of fun."
"It's cool too because all of our snow reps love it up here so they come up and hang with us," Todd added.
Joe initially got the ball rolling for Rhythm back in 2003, when he opened Rhythm Skate Shop in Hancock.
"It was more of a hobby than anything," he said.
In 2005 he moved the business from Hancock over to Houghton. In January of 2007 the present building became available and by Aug. 18 of last year, Rhythm opened for business. So far, the business venture has been a success for the three partners.
"We want to thank the customers and everyone who's given us the support for starting this," Joe said. "We also want to say thanks to Scott MacInnes and the City of Houghton throughout our project and to Chief (John) Donnelly for being so patient with our bad parking habits when we were remodeling the building."
Rhythm is located at 418 Shelden Ave. in Houghton. Business hours are 11 a.m. to 7 p.m. Monday through Thursday and 11 a.m. to 8 p.m. Friday and Saturday. Call 483-0697.
Check out Rhythm on Myspace (www.myspace.com/rhythmbling.) and earn additional in-store savings.
"If you're in our top 8, you'll get 15 percent off anything in the store," Joe said.
Editor's note: This feature is part of a paid advertising package purchased by Rhythm of Houghton. Businesses interested in being featured on the Business page may call Yvonne Robillard at 483-2220.