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One-stop creative services shop

October 1, 2008
The Daily Mining Gazette

HANCOCK - Three local firms have teamed up to provide a myriad of creative services all under one roof.

Ladybug Digital, Sandstone Digital Web Design and Woodbeck Communications are now conveniently located on the ground floor level of the Scott Hotel building in Hancock.

"We're proud to become part of Hancock's Scott Business Center," said Jon Chynoweth, owner of Ladybug Digital.

"It's not a formal business agreement," Chynoweth explained, adding that each business remains a separate entity. "But we wanted to provide an array of creative services - web development, graphic design, photography, large-format printing, and writing and editing - from one location."

The three companies have turned two former storefronts into a large, open creative area in the newly formed Scott Business Center.

Gary Honold, who owns Sandstone Digital along with Doug Coffman and Lauren Keller, said the company specializes in foundational Web design.

"Our experience is in helping organizations of all sizes determine the appropriate role for their Web presence," Honold said. "That builds the foundation for everything else we do for the client. By establishing this foundation, we can build a strong web presence and help our clients spend their dollars wisely."

He said the company's Web site then becomes a crucial part of a business's ability to grow and succeed.

"The most common problem I see is that people don't understand the power of the Web," Honold added. "We help them understand what it can do for their organization."

Sandstone Digital, which employs a staff of eight, is the largest Web development company in the Upper Peninsula and northern Wisconsin.

"We've completed over 300 successful projects from small retail and commercial enterprises to multi-million dollar corporations," Honold said.

Sandstone Digital also owns and operates, which provides local auto dealers with a place to list their inventories, complete with descriptions and prices.

For more information on Sandstone Digital Web Design, visit

Dean Woodbeck, of Woodbeck Communications specializes in writing, editing and publications management.

"I work on projects involving all types of writing and editing, from promotional and marketing writing to technical writing," Woodbeck said.

Currently, Woodbeck said his largest client is Internet2, a consortium of approximately 300 research universities based in Ann Arbor for which he does outreach work and technical writing.

A recent project for another client included a video production and printed materials for Extreme Tool and Engineering, based in Wakefield, Mich., and with a new office in Hancock's SmartZone.

"I'm also the copy editor for a group of outdoor trade publications located in North Carolina and for Cross Country Skier magazine, based in Cable, Wis.," he said.

Woodbeck also focuses his attention on publications management.

"If a client has an idea of what they want, I can help them craft their message, determine the best way to communicate, do the writing and editing, and contract with photographers, designers and printers," he said. "And with our group in the Scott Business Center, most of these services are under one roof."

Working together under one umbrella, Honold said, benefits a number of his clients.

"We can not only program and design a Web site, but provide the content, as well, with photographers and writers that are basically in-house," Honold said. "Developing the content for a Web site is generally one of the largest challenges for a client. Our collaboration provides the solution."

Woodbeck, who worked at Michigan Technological University in publications and media relations for 20 years, also specializes in freelance public relations work.

"It really goes beyond publications. It's an attitude and getting the business name out into the appropriate market," he said. "It's all about finding the right target market."

Chynoweth said his business, Ladybug Digital, specializes in large-format printing, including banners, signs and wall-sized graphics.

"The sky is the limit," he said. "We have our own large-format printers and graphic artists on staff."

Ladybug Digital also provides digital photography services, mainly for corporate clients, including product, landscape and architectural projects. The company also offers graphic design services and does some wedding photography.

For more information about Ladybug Digital, visit

Bringing all of these services together under one umbrella is important to the customers, Chynoweth said, which is why they decided to make the move.

"That way there's no shopping all over the place for all of these services," he said. "The whole is stronger than the sum of its parts. We are, essentially, a one-stop marketing and communications shop for our clients. They can pick and choose among a variety of services."

Honold said he was more than happy to move from his previous location in the former E.L. Wright School building to downtown.

"When Jon approached me about moving, the reason I chose downtown Hancock was because Hancock's focus is on the downtown district," he said. "That is important to me."

Woodbeck, who worked out of the business incubator at Finlandia University, said the new location allows him the chance to grow.

"This is a very creative environment," he said. "I think this is good for the City of Hancock; not only to have these creative groups together in one spot, but to have businesses that attract clients - and money - from outside the area."

Ladybug Digital, Sandstone Digital Web Design and Woodbeck Communications are located on the first floor of the Scott Business Center, part of the Scott Hotel building, on the corner of Quincy and Reservation streets. For more information, call Ladybug Digital at 482-7800; Sandstone Digital Web Design at 482-7767 or Woodbeck Communications at 483-2180.

Editor's note: This feature is part of a paid advertising package purchased by Ladybug Digital, Sandstone Digital Web Design and Woodbeck Communications of Hancock. Businesses interested in being featured on the Business page may call Yvonne Robillard at 483-2220.



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