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Quality meets affordability

April 29, 2009
The Daily Mining Gazette

HOUGHTON - These days, car buyers may want to consider a quality used vehicle before driving off the lot in a brand new set of wheels.

"It makes more sense now more than ever to buy a used vehicle because of the value of how much money you save verses buying new," said Keweenaw Automotive owner Roger Hill.

Keweenaw Automotive of Houghton offers prospective car buyers a wide selection of quality used vehicles to choose from. Whether customers are in the market for a family-sized SUV or a sports car, Roger said they stock a variety of vehicle makes and models, both foreign and domestic.

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Keweenaw Automotive of Houghton offers prospective buyers quality and affordable used cars in a variety of makes and models.

"We have Audi, BMW, Mercedes Benz, Corvettes, Subaru, Volkswagen, Honda, Toyota, Ford, Chevrolet ... a great variety," he said among other manufacturers. "We have cars, trucks, vans, SUVs and crossovers, and a lot of fun cars, too. "

All of the vehicles on the lot are hand-picked and fully inspected, Roger assured.

Keweenaw Automotive offers one of the best used-car warranties in the industry. Extended service contracts are also available.

"We stand behind the vehicles we sell and offer some of the best prices around," he said. "What we really like to stress is our service after the sale."

Roger said Keweenaw Automotive's service department has been around for more 23 years and they have employees that have been with the business for more than 18 years.

"We definitely have the experience to address a wide variety of repair needs," he said, adding their full-service garage is outfitted with state-of-the-art shop equipment. "We're always up to date with our diagnostics and equipment."

Keweenaw Automotive offers tire sales and service and is an authorized dealer for Michelin, BFGoodrich, Uniroyal and Continental/General brand tires.

"We have some of the best prices on tires," Roger said.

In addition to the already low prices on tires, Michelin is currently offering a $60 rebate on a set of four tires, while General Tire is offering a $50 rebate on a set of 4 tires.

"We have a great selection of tires in stock and can order just about anything customers want," Roger said. "We always offer a low-priced tire alternative as an option as well."

Keweenaw Automotive is the area's American Care Care Center. As an ACCC, customers benefit from limited service warranties applicable at more than 1,100 dealers nationwide.

Customers can also take advantage of Keweenaw Automotive's Freedom Plan, which is the most comprehensive tire protection package in the industry. Among other benefits, the Freedom Plan offers customers the confidence that wherever they drive, they're only a phone call away should a problem arise.

Keweenaw Automotive has developed a solid reputation in the community. Last year, they were voted best used car dealer by the readers of The Daily Mining Gazette.

Roger said their service department has also been recognized.

"We've been voted the best auto repair facility several times," he said.

Keweenaw Automotive is located off M-26 at 1500 Memorial Drive in Houghton. Business hours for tires and automotive service are 8 a.m. to 5 p.m. Monday through Friday. Business hours for automotive sales are 8 a.m. to 6 p.m. Monday through Friday, and 9 a.m. to 3 p.m. on Saturday. For more information, call 482-7988 or visit

Editor's note: This feature is part of a paid advertising package purchased by Keweenaw Automotive of Houghton. Businesses interested in being featured on the Business page may call Yvonne Robillard at 483-2220.



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