HANCOCK - Superior Hearing is introducing a new line of hearing aids so advanced, they can automatically pick out the sounds most important to you. That means, background noise stays where it belongs - in the background.
"It's called Imagine," Licensed Specialist Tammy LaBeske said of NuEar's latest hearing system now available at Superior Hearing Aid Center in Hancock. "One of its many features is the ClearFocus 2 technology. Voices in front of you have more priority over the voices behind you."
While this industry-leading feature doesn't eliminate background noise completely, Tammy said, it can reduce unwanted noise significantly, in turn amplifying the sounds you want.
"I've had people tell me they quit eating out because background noise was disrupting their ability to understand speech," she said. "These are designed to fit according to your lifestyle. Whether you're more of a home body or active socially, we have a device to fit your hearing needs."
Developed with Think technology, Imagine hearing aids offer smooth, comfortable sound processing, virtual elimination of feedback and automatic adjustment for different environments.
Depending on your hearing needs, Tammy said Imagine has a range of styles to choose from.
"Completely in the canal hearing aids are the smallest. No one knows you're wearing this one," she said. "It just looks like a shadow in your canal."
Or, patients can opt for an over-the-ear device.
"Some people don't like the idea of wearing one in their canal so this one goes behind the ear," Tammy said. "The receiver and microphone are suspended in the canal so you don't get that blockage feeling."
Highlighting some of its additional key features, Tammy said the Imagine hearing aid system includes an active feedback suppressor, which virtually eliminates buzzing and whistling. Even more convenient is the automatic telephone response.
"With some of the older hearing aids, you used to have to change the settings before answering the phone otherwise it would whistle," she said. "With the telephone response, all you have to do is pick up the phone and talk because the hearing aid automatically switches to another memory."
Another unique innovation is the T2 technology, which allows hearing aid wearers to adjust their hearing aid's memory or volume using any touch-tone phone without additional hardware.
"You can adjust your hearing aid from your cell phone," Tammy said. "Your hearing aid communicates with the phone. By pressing certain numbers you can adjust the volume or the memory, depending on what you're doing at the time."
Any time Tammy prescribes a hearing aid for her patients, she sends them home with an assignment - to jot down what they like or dislike about their hearing aid.
"For example, people don't realize how loud paper is until they wear a hearing aid," she said. "It's so important that they follow through with their list so that we can taylor their hearing aid for their lifestyle."
Tammy said few insurance companies will help cover the cost of purchasing a hearing aid, however those that do, may eventually drop that option.
"That's why it's important to get one now before you lose that coverage," she said.
In the near future, Superior Hearing will be accepting trade-ins on old hearing aids for credit toward new ones.
"We're calling it cash for clunkers," Tammy said. "Look forward to the promotion."
Superior Hearing Aid Center is located at 422 Quincy St. in Hancock. For more information, or to set up an appointment, call 483-0356 or (800) 468-9192.
Editor's note: This feature is part of a paid advertising package purchased by Superior Hearing Aid Center of Hancock. Businesses interested in being featured on the Business page may call Yvonne Robillard at 483-2220.