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Quality sales meets dependable service

New owner carries on family business

November 4, 2009
The Daily Mining Gazette

DODGEVILLE - When Grant Simula learned his uncle was retiring as owner of Abe Supply Sales & Service, he saw an opportunity for a new career venture.

"I'm always looking for a challenge and this is something I can see myself doing where I can interact with customers," he said. "As the new owner, I'm not planning on changing anything so customers can still expect the same great sales and service."

Located in Dodgeville, Abe Supply specializes in outdoor power equipment sales and service, from snow throwers, lawn mowers, chippers, compact tractors, generators, log splitters and rototillers, as well as hand-held equipment such as string trimmers and chainsaws, to name a few.

Article Photos

Abe Supply Sales & Service employees from left to right are Garrett Stromer, Rob Simon, Davin Kangas, owner Grant Simula, Leif Redinger and Smitty Worbenyagermenjenson. Abe Supply, located in Dodgeville, specializes in outdoor power equipment sales and service.

The company is an authorized dealer for a number of quality manufacturers in the industry including: Ariens, Simplicity, Echo and Dolmar equipment brands. Abe's also sells used products and accepts trade-ins.

More recently, Simula said, they've tacked on rental services as well.

"Some customers only use the equipment seasonally, maybe once or twice a year," he said. "For that reason, we're now renting equipment to customers who don't want to buy it."

Abe Supply guarantees a fast turnaround on equipment repairs. The certified service technicians share a number of years of experience in the shop and they maintain a full stock of equipment parts and supplies for most makes and models.

Pick-up and delivery service is available.

In the near future, Simula said, they will be expanding their service department for recreational vehicle repair.

"A lot of our repeat customers come in and ask if we can fix snowmobiles or four-wheelers," he said. "So, we're going to start servicing those types of machines as well."

Simula, who is a 2002 graduate of Hancock High School, said he's lived and worked in the area all of his life.

"I love the U.P.," he said. "I just built a home here a couple of years ago."

He said he officially took over ownership of Abe Supply Oct. 9, and other than making a few facade changes and rearranging the shop, he's planning on keeping the business as is.

"We have all the same employees and are committed to the same great service," he said, adding his uncle will be sticking around the shop through the end of the year to show him the ropes. "I'm really looking forward to dealing with the customers and helping them with their equipment needs."

Abe Supply Sales & Service is located at 46760 Main St. in Dodgeville. Business hours are 8 a.m. to 5:30 p.m. Monday through Friday and 9 a.m. to 2 p.m. Saturday.

For more information, call 482-3161 or visit

Editor's note: This feature is part of a paid advertising package purchased by Abe Supply Sales & Service of Dodgeville. Businesses interested in being featured on the Business page may call Yvonne Robillard at 483-2220.



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