HOUGHTON - Auto Value strives to provide top notch customer service and its most recent venture is solid proof.
In October, Auto Value of Houghton, moved from its location on Montezuma Avenue to the former Aspirus Keweenaw Fitness Center building on Sharon Avenue.
"We wanted to be more easily accessible for our customers," President Rick Tervo said. "Here we've got plenty of parking, which makes it a lot easier to get in and out."
Auto Value President Rick Tervo, far right, stands with employees, from left to right, Damian Goulette, Jim Goulette, Kirk Soronen, and Jim Pini at Auto Value’s Houghton location on Sharon Avenue.
Auto Value has been locally owned since 1996, providing automotive parts to do-it-yourselfers and professional installers alike, with their focus always being on delivering the best possible customer service.
With a second location on 6th Street in Calumet, Auto Value is the area's one-stop shop for auto parts, batteries, small engine parts, tools, automotive paint and more.
"While auto parts are our primary product, we are also an excellent source for parts for trucks and machinery, ranging from small farm tractors to heavy equipment," Tervo said.
Speaking of heavy equipment, Auto Value also has an excellent selection of Gates brand hydraulic hose fittings and components and can make hoses for everything from snowplows on up. Also in their shop are two brake lathes where they can machine brake drums and rotors, often while customers wait.
"If somebody is doing their own brake job we turn brake drums and rotors - resurface them so they have a good finish for their new brake parts," Tervo said.
As for automotive paint and body supplies, Auto Value offers PPG brand paint with which they can match virtually any stock color. If customers are looking for something to set their car apart from the crowd Auto Value can mix a wide variety of custom colors, and they can put most paint colors into aerosol cans, on site.
Tervo said Auto Value offers nationally recognized, name brand products, or for the budget-minded, Auto Value's own Parts Master brand.
While there are hundreds of Auto Value locations across the country, Tervo said the warehouse distributor they purchase parts from is based in Grand Rapids, Mich.
"We have access to the inventory from six different warehouses, that carry a combined inventory of over $60 million," he said. "We can get almost anything overnight or within a couple of days at most."
Parts are available for both import and domestic vehicles.
"Our warehouse has several different divisions; one of them specializes in foreign car parts," he said. "And, they've got a battery warehouse that's second to none as far as any kind of automotive, commercial or industrial battery you need, a specialized tool warehouse and a well stocked, knowledgeable performance division."
In addition to parts and paint, customers will find Auto Value of Houghton and Calumet stocks a wide assortment of hand tools and specialty tools.
Additional products, like electronic diagnostic equipment and pretty much any piece of auto-related equipment from the smallest tool on up to automotive lifts, can also be accessed through their warehouse network, Tervo said.
"It's impossible to stock everything that anybody is ever going to need but we spend a lot of time trying to make sure our inventory is the right mix so we have the best possible chance of having it here," he said. "Of course we always have our warehouse to fall back on."
Between the two stores, Tervo said they have 10 full-time employees who have extensive knowledge and experience in the auto parts industry.
"We have a solid group of employees who have been here and know the business quite well to offer customers good service," he said. "Three of them have been with me from the beginning and most of the others have several years of experience."
And, with Christmas just around the corner, Tervo said they have the Auto Value Parts Cash cards, which can be purchased in any denomination and will make a great stocking stuffer for the do-it-yourselfer on anyone's list.
Auto Value of Houghton is located at 700 W. Sharon Ave. in Houghton. Call 482-3180. Auto Value of Calumet is located at 101 6th St. Call 337-2612. Visit Auto Value online at avkeweenaw.com.
Editor's note: This feature is part of a paid advertising package purchased by Auto Value of Houghton and Calumet. Businesses interested in being featured on the Business page may call Yvonne Robillard at 483-2220.