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In the Catbird Seat/Joe Kirkish

1934 catalog

August 23, 2012
The Daily Mining Gazette

The year is 1934, smack in the middle of the Great Depression, a time when people living in small communities or rural area relied heavily on mail order catalogs. One from a Montgomery Ward catalog, for example, advertised special sales, featuring on its cover an attractive housewife saying, "Believe me - I'm going through this book, which features all the Summer Specials from cover to cover and beat rising prices by ordering everything from this book, where prices are still low. ..."



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