HOUGHTON - Freedom Valu Centers/Erickson Oil Products headquartered in Hudson, Wis. recently contributed $4,539.50 to the Folds of Honor Foundation. The Foundation supports military families by providing scholarships and other opportunities for dependents of fallen or injured United States soldiers.
Anheuser Busch, the maker of Budweiser, is the major sponsor of Folds of Honor. During a six-week-long campaign, Freedom Valu Center pledged to donated 25 cents for every case of Budweiser sold in their stores located in Wisconsin, South Dakota, Michigan and Minnesota.
"We introduced the concept at our summer store managers' meeting and we were all moved to help families of our fallen heroes," said Mike Sheedy, Category Manager of Freedom Valu Centers. Store managers supported the campaign with large in-store displays of Budweiser featuring special patriotic cans and bottles.
From left to right, front row are: David Anglum from Anheuser Busch with Grady Erickson, Brad Erickson and Paul Kirk of Freedom Valu Center. Back row are Darren Forbes, Mike Sheedy and Peter McClure of Freedom Valu Center.
The Freedom Valu Centers campaign coincided with a national program in which Anheuser Busch contributed an additional 5 cents per case on Budweiser sold. In conjunction with this and the WalkOff Hero program (tied to the 2012 Major League Baseball season), it is anticipated that as much as $2.5 million was raised nationally benefiting the Folds of Honor Foundation.
Freedom Valu Centers/Erickson Oil Products is a family owned company founded in 1950. It operates 67 convenience stores in four states.
For additional information on the campaign, contact Darren Forbes at (651) 341-2284 or firstname.lastname@example.org. For more information on the Folds of Honor Foundation, visit foldsofhonor.org.