Celebrations is a bridal and formal wear store located on Quincy Street in Hancock. But on Sunday, owner Diane Eshbach and employee Lauren Jarvinen are taking the store to the Finnish American Heritage Center for a prom-inspired fashion show.
The show will start at 3 p.m. and should last for an hour. Refreshments will also be served and admission is free.
The event is the brainchild of Jarvinen, who is currently a senior at Finlandia University where she is majoring in Fiber and Fashion with a concentration in Fashion Design, as well as working on a minor in Corporate Communication.
Photo courtesy Diane Eshbach
From left, Celebrations owner Diane Eshbach, model Hannah Scharenberg and Finlandia University student Lauren Jarvinen determine which dresses to wear for the prom fashion show at 3 p.m. Sunday at the Finnish American Heritage Center.
"For my senior project I wanted to incorporate fashion with public relations so I decided to coordinate a fashion show," Jarvinen said.
With prom just around the corner for many schools, Jarvinen thought it would be an ideal opportunity to show off the items available at Celebrations, which also carries tuxedos for men, in addition to the dresses for women.
Jarvinen coordinated the show by making brochures, getting models together and finding people to donate prizes. Amongst the prizes will be gift certificates from Habaneros, as well as Kathy's Country Flowers.
"I wanted to try to get gift certificates for prom-related things so if they win they can use it towards that," she said.
The models for the event were found through Finlandia University, as well as Hancock High School students.
"We hand pick them,"?Jarvinen said. "Some of them came in here to look for dresses and we asked them."
Jarvinen also stressed the need for models who can fit into dresses of different sizes.
"We (needed) girls that are size 4, size 8; we have a wide variety of sizes."
But when it comes to the models, the dresses and the tuxedos aren't the only thing they'll be showing off.
"We'll also be showing jewelry, shoes accessories,"?Eshbach said.
Those accessories can be also be found at Celebrations.
The fashion show will consist of twelve models, including two male models.
"Each model will be wearing one to two outfits," Jarvinen said.
The event is mutually beneficial to both Eshbach and Jarvinen, as Celebrations receives publicity from the event and Jarvinen will receive school credit.
All together, 24 dresses will be shown at the event and about 5 tuxedos will be on display.
"We want to bring in guys and girls so they can get an idea and see what Celebrations has to offer," Lauren said.
Part of the reason for including men in the show is to make people aware that Celebrations in not exclusive to women.
And when it comes to the fashion show itself, everyone is invited to attend.
"It's not just for prom people,"?Jarvinen said.
Eshbach added that Celebrations also caters to those who may just be looking for a dress - and one that's not necessarily for an event like prom.
Also at the fashion show will be DJ Tim Ryan, who will be doing the sound for the event.
Eshbach hopes having Ryan do the sound for the show will get people to recognize his talent and hire him for their own events.
"He does a great job," Eshbach said, with Jarvinen concurring.
Jarvinen said she's most looking forward to watching all the hard work that's been put into the event pay off. She has been working on it for about two months.
The dean of Finlandia University art program told Jarvinen she could use whatever resources she needed to put on the show, which led to her receiving the use of the Finnish American Heritage Center for free.
"We didn't have to pay for much,"?Jarvinen said.
Eshbach added that she hopes a lot of people come out to the event to see what they have to offer.