The North Country Trail Association is launching #GivingTuesday with a $20,000 matching gift. Giving Tuesday is an annual movement to create an international day of charitable giving on the Tuesday after U.S. Thanksgiving, at the beginning of the Christmas and holiday season.

Together on Giving Tuesday in 2018, the North Country Trail Association community raised $11,000 and a generous donor matched it for a total of $22,000 to the North Country National Scenic Trail. That very same donor was so inspired by the giving, they decided to increase their match gift this year and challenge the community this Giving Tuesday for 33% more, matching a total of $20,000.

On December 3, the North Country Trail Association has 24 hours to raise $20,000 to meet this challenge, to raise funds that help build and maintain the Trail, and build funding needed to promote and protect our Trail. It’s one day that makes a huge difference to the 4,600 miles that wander through eight great states to make our beloved North Country Trail. Make your gift online at northcountrytrail.org on Dec. 3. Every gift counts.