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Delivering marketing and website results to small businesses

October 24, 2012
The Daily Mining Gazette

Old school marketing can be intimidating. With this in mind, DesignUp owner Scott "Herbie" Niska is transforming his business to offer streamlined, results-driven marketing services to small businesses. Houghton-based website design and development firm DesignUp committed itself to crafting beautiful, business-enhancing websites, earning Scott a reputation as the go-to website guy. Now as SmartCreative LLC, Scott is committed to offering smart marketing services by experienced and capable marketing professionals.

"Today's entrepreneurs and small business owners are savvy. They understand the importance of a powerful online presence and communicating frequently to potential customers-but lack time and resources to make marketing happen," he says. SmartCreative solves this problem.

SmartCreative provides visual design, web development, online and marketing services with a friendly, no-pressure approach. Through visual design, brand identities that customers will love and trust are formed. SmartCreative designs logos, ads, brochures, product packaging, reports, business cards, Facebook Cover images and more.

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Scott Niska, owner of SmartCreative, along with marketing strategist and writer, Shannon Rinkinen offer clients a friendly no-pressure approach to marketing through quality visual design and strong brand identities.

SmartCreative specializes in websites designed and developed in content management systems (CMS). This allows users the ability to easily update and manage their own website and blog-saving time and money. Search engines like Google love SmartCreative's CMS websites because they are well-structured and updated frequently, making them easier for potential customers to find. CMS websites can be built to be very simple or highly interactive.

Local business Cross Country Sports hired Scott to build their new custom website and blog to attract new and returning visitors to their site. Cross Country Sports' blog has become a reliable source of information, locally and regionally. In fact, their Copper Harbor Trails Festival post was found by Google less than 10 minutes after it was posted! Owners Lorri and Rick Oikarinen love their website-featuring custom content writing and photography-and so do their customers. Visit

These marketing services are designed to meet the unique needs of small businesses. Know you need to be on social media, but aren't sure how? Giving a presentation that needs to pop? Too busy to write and maintain a blog? Concerned about your online reputation? Need an effective email marketing campaign? The experienced SmartCreative team offers solutions for small businesses seeking results.

With over 12 years of design and development experience, SmartCreative founder Scott Niska has a broad knowledge base having served small business clients across the Midwest. Scott is honest, approachable and focused on providing the best services at prices fit for small business. After launching 62 websites last year alone, Scott is expanding his team by bringing writer and marketing strategist Shannon Rinkinen in-house. Shannon's writing background is the perfect complement to her 10 years of marketing experience. She specializes in copywriting, web content development, including search engine optimization (SEO), and social media. Shannon also brings a highly effective event marketing formula. Need an event to rock? Call SmartCreative.

Without bogging business owners down with multiple departments and contacts, SmartCreative delivers projects-simple to complex-on time and on budget. They proudly partner with the best local photographers, videographers and printers. This efficient team turns creative ideas backed by marketing-thinking into real results for small businesses. SmartCreative is Copper Country's new, simple solution for marketing and website results.

Call (906) 231-5202 for a complimentary Strategy Sit-Down. View SmartCreative's portfolio and learn more about their services at Plus, read SmartCreative's Blog for marketing and web insight and tidbits.

Editor's note: This feature is part of a paid advertising package purchased by SmartCreative. Businesses interested in being featured on the Business page may call Yvonne Robillard at 483-2220.



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