Keith Urban to headline inaugural Northern Lights Music Fest in Escanaba

ESCANABA — Keith Urban is the featured headliner for Visit Escanaba’s new Northern Lights Music Fest.

The two-day summer festival features rock and country performances, unique food vendors and on-site camping.

Slated for July 21-22, the Northern Lights Music Fest will happen at the Upper Peninsula State Fairgrounds in Escanaba.

“We’ve had a growing demand from locals and tourists for more live music events to supplement our annual U.P. State Fair grandstand performances and various Ludington Park music series,” said Visit Escanaba CEO Robert Micheau in a press release. “The fairgrounds have a capacity of 15,000 and we hope this event sells every seat in the house! This is really the first event of this magnitude and we intend to make it an annual summer occurrence.”

The festival, produced by HB Concerts Inc., will kick start on Friday, July 21, with Rock Night, featuring American 1980s rock band Steelheart; the original voice of Skid Row, Sebastian Bach; and Michigan hard rock band Pop Evil to close the night. Escanaba native Kevin Chown will represent the Upper Peninsula when he takes the stage on bass guitar for both Steelheart and Bach.

Saturday, July 22, will be a day for country hits, starting with Austin Snell, who has coined “grunge country,” a mix of country and rock, followed by Grammy-winning superstar Keith Urban.

Urban, an Australian-American guitarist, singer and songwriter.

“It’s very exciting to have these talented, well-known names performing for the first year of our festival,” Micheau said. “We’re setting the bar high for upcoming years and hoping to draw a new crowd to Escanaba, not only for the live music scene but to enjoy the gorgeous Bays de Noc region’s nature, culture and attractions during its peak season.”

Tickets go on sale Friday and can be purchased at NorthernLightsMusicFestival.com and VisitEscanaba.com. Showtimes will be released closer to the festival weekend. Patrons who purchase a ticket for Saturday’s lineup shall receive free entry for Rock Night on Friday, July 21, if they present a valid ticket at the gate.

The event is being sponsored and presented in part by the Delta Chamber of Commerce, Radio Results Network and the U.P. State Fairgrounds. Visit Escanaba encourages other potential business partners, food vendors with unique eats, and organizations who would like to be involved to email Morgan@visitescanaba.com to learn more and apply to join the festival lineup.

“Just like its namesake, we expect this festival to be a spectacle that becomes synonymous with the Upper Peninsula and Escanaba,” Micheau said. “This will be one of the most unique outdoor festival experiences Upper Michigan has ever seen and a once-in-a-lifetime experience!”

Tickets for Friday, July 21, are $46.50 (all ticket fees included). Ticket prices for Saturday, July 22, range from $52.50 to $120.50 (all ticket fees included).


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