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Visit Keweenaw hires new marketing coordinator
HOUGHTON -- Visit Keweenaw is announced the hiring of Victoria Peters as its new Marketing Coordinator. Originally from Calumet, Peters joined Visit Keweenaw's marketing team in late October. According to a Visit Keweenaw press release, Peters will support Visit Keweenaw's social media, website and public relations efforts. This position aims to expand Visit Keweenaw's online presence and media reach by growing and developing new media channels to reach a broader audience.
After graduating from Michigan Tech and moving to the Pacific Northwest, she started her career in Marketing for Girl Scouts of Western Washington and later became the Marketing Manager of a Port Authority. While living in Washington, Peters quickly learned that pasties were harder to come by than she expected. That sparked a passion for making pasties for other transplants out
West and led her to start her business, Copper Pasty, in 2014. "I'm thrilled to support Visit Keweenaw’s already expansive involvement in growing and marketing the area, Peters said. “My husband and I decided to pivot our careers and moved back to my hometown area in large part due to the exciting new businesses, waterfront development, and events the Keweenaw now has to offer each time I came home to visit. I look forward to working with the rest of the Visit Keweenaw team on sharing the stories of the people and culture that make this area so unique compared to other places I've lived in the country and Midwest."
For more of the latest information from Visit Keweenaw, go to https://www.visitkeweenaw.com/media/new/.