SEC, Big Ten study: Pooling TV rights ‘dangerously unworkable’ and not as profitable as suggested
A study commissioned by the Southeastern Conference and the Big Ten concluded that allowing conferences to pool their media rights — a key proposal among some looking to solve money problems in college sports — would generate less revenue than if the leagues continue the decades-old practice of selling their own games. The idea of pooling media rights has been touted by some lawmakers and sports leaders as the best way to supercharge revenue and ensure college sports remains solvent in a new, more-expensive era brought on by name, image and likeness (NIL) payments to college ...